Where Good Ideas Come From

Where Good Ideas Come From by Steven Johnson explores the science and history of innovation—revealing how groundbreaking ideas emerge and evolve over time. Drawing from nature, science, technology, and culture, Johnson uncovers key patterns and environments that foster creativity, such as slow hunches, liquid networks, and serendipity. The book offers a fresh perspective on how innovation thrives not in isolation, but through connection, collaboration, and openness. Inspiring and insightful, it’s a must-read for creatives, entrepreneurs, and problem-solvers.