Pre-Suasion by Robert Cialdini

Pre-Suasion by Dr. Robert Cialdini explores a powerful idea: the most effective influence often happens before the message is delivered. Building on his groundbreaking work in Influence, Cialdini explains how strategically setting the stage—through timing, focus, and subtle cues—can prime people to say “yes.” Packed with research, real-world examples, and actionable strategies, Pre-Suasion reveals how to ethically guide attention and shape decision-making in marketing, negotiations, leadership, and everyday life.