Nudge by Richard H. Thaler and Cass R. Sunstein

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein is a groundbreaking exploration of behavioral economics and how subtle shifts in choice architecture can significantly influence decisions. With practical insights backed by research, the authors show how “nudges”—gentle suggestions without force—can lead people to make better choices in areas like finance, health, education, and public policy. Thought-provoking and highly readable, Nudge is essential for policymakers, leaders, marketers, and anyone interested in making smarter decisions—for themselves and others.